The trends show where the market is moving. You can avoid them and hope for the unique quality of your own product or service. But history teaches the opposite: the one who adapts more quickly to change survives. The Washington Post was among the first to use Accelerated Mobile Pages and Progressive Web Apps to increase its audience reach. As a result, UX has soared to unprecedented heights and user retention rates have increased by 23 percent.
Accelerated Mobile Page
What holds the success of the site? On the user experience and thoughtful monetization, of course. Download speed is a key UX indicator that cannot be ignored. According to statistics of Kissmetrics service, 40% of users leave if the site is loaded longer than 3 seconds. And if you remember that not everyone has modern devices and fast internet, the high percentage of bounces ceases to amaze. Google and Twitter have developed Accelerated Mobile Pages to accelerate mobile internet globally. AMP is an open source project that benefits publishers, advertisers and users.
What is AMP?
AMPs are ordinary HTML pages that have removed 80-90 percent of the heavy code. No common HTML tags, CSS or custom JavaScript. Instead, they have strict markup rules, a special set of tags and their own JS library. This ensures almost instant loading on different devices. Interestingly, you can save AMP pages in Google cache. When the connection is slow, the elements are loaded as needed. The user does not wait for the whole page to load.
Why do you need AMP
- For mobile pages to load 4 times faster. Average AMP page load time is 0.9 seconds. Mobile users will get access to content faster, and you won’t lose customers because of the page load speed.
- So that the site will be higher in organic output. Sites that load quickly are leading the way in Google’s distribution. In addition, your site’s AMP pages can be placed in the news section above the issue links. This way, more people will see your content.
- To make money from advertising. Yes, AMP pages have lost almost all code. But that doesn’t mean that the advertising tools are gone. AdSense, Doubleclick and a number of other networks place ads on accelerated pages without losing the download speed.
Progressive Web Apps
Imagine that your site looks and behaves like a mobile app. Users download it in their browsers and install it on their mobile device. And it’s not dreams, it’s real technology. Google released Progressive Web Apps far back in 2015, but it’s only becoming popular now. Any business can adapt the technology to attract more users.
What is Progressive Web Apps?
Progressive Web Apps, or advanced mobile applications, take the best from web app development and mobile technology. Users instantly download PWA from Chrome, Opera, Firefox and Microsoft Edge. All components are cached when the user enters the application for the first time. During the second visit, the browsers automatically offer to install PWA on the device. Progressive mobile applications are easier to develop than native ones. They also allow you to send push notifications and work with very slow or no internet connection. This is important in airports, subways and everywhere where the signal is weak.
3 good reasons to use PWA for business
- Icon on the desktop. Like a normal application, PWA is installed on the start screen. This allows users to access branded content more quickly.
- Push notifications. Many companies use push notifications to increase their audience reach, engage users and increase brand loyalty.
- Set up by clicking the link. Search engines recognize PWA in the same way as sites. You can also install the application by clicking on the link.