How to create marketing personas that start with empathy

Various companies have used traditional personas to understand who their customers are. This occasionally works, but it’s often impossible for these personas to be comprehensive. Next time you’re trying to better understand your audience, use empathy to create diverse personas that can help you reach a broader group of consumers. Buyer personas — because they … Read moreHow to create marketing personas that start with empathy

Website Development

Working in website development not only means constantly learning new languages and knowing when to use them, but, it also means learning more about marketing, requirements gathering and human-computer interaction. Website development has transitioned from simple HTML-driven sites to fully interactive informational and ecommerce portals. HTML5, jQuery and node.js didn’t even exist a few years … Read moreWebsite Development